Direct Sales Manager

BefitBalance | Health & Supplement 

About the Role 

We are looking for a Direct Sales Manager to lead and grow BefitBalance’s direct-to-consumer sales channels. Currently, LINE Official Account is our primary direct sales channel, with plans to expand into our website and other D2C channels in the future. 

The key objective of this role is to grow our owned customer base and increase the contribution of direct sales by converting customers acquired through e-commerce and other channels into long-term direct customers of the brand. 

Main Responsibilities 

LINE OA & Direct Sales 

  • Take ownership of sales performance and growth of LINE Official Account, our primary direct sales channel today. 

  • Develop sales strategies, promotions, and campaigns to increase revenue, Conversion Rate, AOV, and Repeat Purchase. 

  • Manage LINE OA sales activities including broadcasts, customer segmentation, sales chat, follow-ups, and conversion. 

  • Develop strategies to convert customers acquired through e-commerce and other channels into direct customers of the brand, in compliance with each platform’s policies. 

  • Develop CRM, Retention, Reactivation, Upselling, and Cross-selling strategies to increase Customer Lifetime Value. 

  • Analyze customer journeys and sales funnels to identify opportunities for growth and repeat purchases. 

Team & Telesales Management 

  • Lead and manage the Chat Sales / Admin and Telesales teams to achieve sales targets while maintaining high customer service standards. 

  • Plan and manage Admin / Chat Sales schedules and shifts to ensure sufficient coverage based on operating hours and customer volume. 

  • Set individual and team Sales Targets and KPIs. 

  • Develop effective Lead Management, Follow-up, and Telesales processes to improve conversion and repeat purchases. 

  • Develop Chat Scripts, Call Scripts, Sales Pitches, Objection Handling, and Closing Techniques. 

  • Coach, train, and regularly monitor team performance. 

Direct Sales Growth 

  • Develop strategies to increase the contribution of Direct Sales and reduce long-term reliance on third-party e-commerce platforms. 

  • Support the development of our website as an additional direct sales channel, creating a seamless customer journey across Website, LINE, and CRM. 

  • Identify and test new direct sales opportunities and channels to drive revenue and customer acquisition. 

  • Develop customer database and segmentation strategies to improve personalized communication, conversion, and retention. 

  • Collaborate with Marketing and E-commerce teams to develop an effective Customer Acquisition → Direct Conversion → Retention strategy. 

Performance & Reporting 

  • Monitor daily, weekly, and monthly sales performance and develop action plans to achieve targets. 

  • Track key KPIs including Direct Sales Revenue, LINE Revenue, Conversion Rate, AOV, Repeat Purchase Rate, Retention Rate, and Sales per Agent. 

  • Analyze customer behavior and lost sales to identify growth opportunities. 

  • Forecast sales and prepare performance reports for Management. 

Qualifications 

  • Experience in Sales, Direct-to-Consumer (D2C), Online Sales, LINE OA, CRM, Telesales, or E-commerce. 

  • Previous experience managing Sales, Chat Sales, Admin, or Telesales teams. 

  • Proven ability to develop sales strategies and drive teams toward revenue targets. 

  • Strong sales, negotiation, persuasion, and closing skills. 

  • Good understanding of Sales Funnels, Conversion, AOV, CRM, Retention, Upselling, and Cross-selling. 

  • Strong analytical skills with the ability to turn data into actionable sales strategies. 

  • Strong leadership, ownership, and results-driven mindset. 

  • Experience with LINE Official Account, CRM systems, or customer databases is an advantage. 

  • Experience in Supplements, Health & Wellness, Beauty, E-commerce, or D2C businesses is an advantage. 

 

Join Us