Marketing Specialist

Job Type: Full-Time (Permanent)
Location: Bangkok / Remote

We’re looking for a dynamic Marketing Specialist to lead growth for PLANT X and FIT Flavor. In this role, you’ll shape and execute brand strategy, collaborate with media, influencers, and partners, and bring bold, high-impact campaigns to life. If you’re a creative marketer with a passion for fitness and lifestyle, we’d love to hear from you!

Key Responsibilities:

  • Develop and execute comprehensive marketing plans and campaigns for both online and offline

  • Oversee brand positioning and ensure consistency across all channels

  • Plan and oversee events, promotions, and product launches

  • Manage marketing budgets and allocate resources effectively

  • Manage digital, social media, and content marketing initiatives

  • Collaborate with sales, content, digital, and design teams to ensure excellent marketing execution that aligns with brands

  • Conduct market research to identify trends, customer needs, and competitor activity

  • Analyze campaign performance using metrics and analytics tools to optimize future strategies

 Qualifications:

  • Bachelor’s degree or higher in Business Administration, Marketing, or related field

  • Proven track record in marketing or a similar role

  • Strong understanding of brand marketing, PR, collaboration with media or influencers, and digital marketing (Meta Ads, Platform ads)

  • Excellent communication, leadership, and project management skills

  • Analytical mindset with experience using social media and e-commerce platforms

  • Proficient in Microsoft Excel and PowerPoint for business reporting and performance analysis

  • Experience with effective communication in English

  • Creativity and problem-solving ability

  • Passion for fitness, wellness, and lifestyle brands is a plus