Marketing Specialist
Job Type: Full-Time (Permanent)
Location: Bangkok / Remote
We’re looking for a dynamic Marketing Specialist to lead growth for PLANT X and FIT Flavor. In this role, you’ll shape and execute brand strategy, collaborate with media, influencers, and partners, and bring bold, high-impact campaigns to life. If you’re a creative marketer with a passion for fitness and lifestyle, we’d love to hear from you!
Key Responsibilities:
Develop and execute comprehensive marketing plans and campaigns for both online and offline
Oversee brand positioning and ensure consistency across all channels
Plan and oversee events, promotions, and product launches
Manage marketing budgets and allocate resources effectively
Manage digital, social media, and content marketing initiatives
Collaborate with sales, content, digital, and design teams to ensure excellent marketing execution that aligns with brands
Conduct market research to identify trends, customer needs, and competitor activity
Analyze campaign performance using metrics and analytics tools to optimize future strategies
Qualifications:
Bachelor’s degree or higher in Business Administration, Marketing, or related field
Proven track record in marketing or a similar role
Strong understanding of brand marketing, PR, collaboration with media or influencers, and digital marketing (Meta Ads, Platform ads)
Excellent communication, leadership, and project management skills
Analytical mindset with experience using social media and e-commerce platforms
Proficient in Microsoft Excel and PowerPoint for business reporting and performance analysis
Experience with effective communication in English
Creativity and problem-solving ability
Passion for fitness, wellness, and lifestyle brands is a plus