Social Media Manager (Podcast + Emotional Wellbeing Page)

Talk Kab Jess & Inner Work with Jess

About Be Fit with Jess

Be Fit with Jess (BFWJ) is a leading fitness and wellness brand in Thailand, founded in 2014 by Coach Jess (Jessica Cuny).

Our content reaches a large community across Instagram, Facebook, TikTok, YouTube and LINE, with a focus on helping people build healthier and more sustainable lifestyles through science-backed, practical and empathetic content.

We are now expanding our media and wellness content beyond fitness and are looking for a Social Media & Content Manager to take ownership of two growing content brands.

About the Role

This role will oversee the content strategy, growth and day-to-day social media management for:

Talk Kab Jess
A health, wellness and lifestyle podcast focused on building Jess's voice and credibility while growing the show's audience and commercial opportunities.

Inner Work with Jess
A new emotional wellbeing, mindset and personal development content brand, designed to build a trusted community and generate interest in 1:1 coaching with Jess.

You will own the full content cycle — from strategy and content planning to briefing, publishing, community engagement and performance analysis.

You do not need to be a full-time video editor, but you should be able to brief creative teams clearly and ensure content is delivered on time and at the right quality.

What You Will Do

Content Strategy & Planning

  • Develop content and growth strategies for each brand.

  • Plan weekly and monthly content calendars across Instagram, TikTok, YouTube, Facebook and LINE OA.

  • Turn podcast episodes and long-form content into multiple short-form content pieces, including clips, carousels, quote posts and social media content.

  • Develop content pillars, formats and hooks that strengthen audience engagement and brand positioning.

  • Identify relevant trends and content opportunities that fit each brand's tone and audience.

Content Production Management

  • Create clear briefs for video editors and creative teams, including hooks, key messages, captions and calls to action.

  • Manage production timelines and ensure content is delivered and published according to schedule.

  • Review and quality-check content before publishing to ensure brand consistency, accuracy and appropriate messaging.

  • Coordinate closely with the script writer, editors and internal teams.

Community & Audience Engagement

  • Manage comments and direct messages in a warm, professional and empathetic tone.

  • Build engagement through audience questions, conversations and community-driven content ideas.

  • Support the customer journey from social media engagement through to relevant enquiries or leads.

  • Help grow the podcast community through guest collaborations, audience participation and cross-platform content.

Performance & Growth

  • Track and analyse content performance across key platforms.

  • Monitor metrics such as reach, views, engagement, saves, shares, follower growth, leads and podcast performance.

  • Identify which content performs best and continuously adjust the content strategy based on data.

  • Present regular insights and recommendations to the Business Director and Jess.

Brand Partnership Support

  • Support sponsored content and brand partnership campaigns.

  • Coordinate partner content to ensure it follows the agreed brief and timeline.

  • Provide relevant content performance information to support partnership opportunities.

Who We Are Looking For

Must Have

  • 3–5 years of experience in social media, content marketing or digital content for a creator, media brand, podcast, lifestyle brand or D2C business.

  • Strong track record of growing social media accounts or audiences.

  • Native Thai with strong Thai writing and caption skills.

  • Working English communication skills.

  • Strong understanding of Instagram, TikTok and YouTube content and growth mechanics.

  • Comfortable using social media analytics and data to make content decisions.

  • Strong content briefing, project management and coordination skills.

  • Able to manage multiple content streams and deadlines.

  • Strong communication skills, emotional intelligence and attention to detail.

  • Proactive, hands-on and comfortable taking ownership of results.

Nice to Have

  • Experience working with podcasts or repurposing long-form content into short-form content.

  • Basic video editing or content creation skills.

  • Basic design skills using tools such as Canva.

  • Interest in wellness, psychology, mindset or personal development.

  • Experience supporting paid social media campaigns.

How We Work

You will work closely with Jess, the Business Director, script writer and editing team in a fast-moving environment where ideas can quickly turn into published content.

We value content that builds trust, creates meaningful engagement and drives real business impact — not just views.

How to Apply

Please send:

  • Your CV

  • Links to 2–3 social media accounts, brands, podcasts or projects you have worked on

  • Examples or results that demonstrate audience or content growth

Shortlisted candidates may be invited to complete a short content planning exercise as part of the selection process.

Join Us