TikTok Content Specialist (Story & Founder Content)

Location: Bangkok (Work from home 100% + flexible time)
Job Type: Full-time

We are looking for a trend-savvy, story-driven TikTok Content Specialist to ideate and produce high-performing TikTok content for two fast-growing brands:

• A Premium mass-market supplement brand
• Healthy food and snack products

This role focuses on creating mass-appeal storytelling content, including behind-the-scenes brand building, founder journey, and day-in-the-life content following the CEO’s work, decision-making, and brand growth process.

You will work closely with the CEO, creators, and internal teams to produce content that builds emotional connection, trust, and conversion.

Perfect for someone who understands how to turn real business moments into engaging TikTok stories

Responsibilities

1. Story-Driven Content Ideation

  • Develop TikTok content ideas that appeal to a mass audience through storytelling

  • Create content following the CEO’s journey in building brands, working, decision-making, and daily operations

  • Ideate series-based content (e.g., “Building a brand from zero,” “CEO day in life,” “Behind the business”)

  • Turn real business situations into engaging narratives

  • Create hooks, scripts, storylines, and episodic formats that encourage follow and retention

2. Content Planning & Execution

  • Plan weekly content calendars focused on storytelling, relatability, and audience connection

  • Coordinate filming schedules with CEO and team

  • Work with shooting and editing teams to execute content

  • Direct creators and KOLs on storytelling style and messaging

  • Ensure content feels authentic, human, and TikTok-native

3. Light Editing & Content Enhancement

  • Able to edit small content pieces when needed (CapCut / mobile editing)

  • Add subtitles, hooks, storytelling pacing, and minor visual enhancements

  • Optimize videos for retention and emotional engagement

4. Trend & Culture Monitoring

  • Stay updated on TikTok trends, sounds, formats, and storytelling styles

  • Adapt trends into founder-led and brand-building content

  • Identify opportunities for reactive storytelling

5. Performance Optimization

  • Monitor views, retention, engagement, and follower growth

  • Identify which story formats perform best

  • Recommend what content series to scale

  • Use insights to refine storytelling strategy

Qualifications

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related fields

  • 1–3 years of experience creating TikTok content

  • Strong storytelling ability for mass audiences

  • Understanding of founder-led content and brand storytelling

  • Experience creating relatable, human-centered content

  • Basic editing skills (CapCut or similar)

  • Creative, fast, and trend-aware

  • Able to work closely with leadership and translate business moments into content

  • Comfortable working in a fast-paced environment

Ideal Candidate

  • Someone who enjoys documenting real journeys, business growth, and behind-the-scenes moments

  • Passionate about storytelling that makes audiences feel connected to the brand

  • Understands how to balance authenticity with entertainment

  • Able to turn everyday work moments into compelling content

Join Us