TikTok Growth Marketing Manager

Job Type: Full-time

Location: Bangkok/Remote

We are looking for a highly driven, revenue-focused TikTok Growth Marketing Manager to lead strategy, team building, affiliate programs, KOL partnerships, and TikTok Shop expansion for two fast-growing brands:

• A mass-market supplement brand
• Healthy food and snack products

This role owns the entire TikTok growth engine — from affiliate scaling and creator partnerships to Live commerce and GMV acceleration — turning TikTok into a core revenue channel.

Perfect for someone who understands TikTok culture, performance marketing, and social commerce, and knows how to scale GMV through creators, affiliates, and Live selling.

Leadership & Team Building Opportunity

This role offers the opportunity to build and lead your own TikTok-focused team.

You will have the authority to propose and recruit key team members (e.g., TikTok Live Specialist, Affiliate Executive, Content Support) in alignment with the Head of Business Unit.

As the channel scales, you will play a central role in shaping the TikTok department structure and long-term growth strategy.

Responsibilities

1. TikTok Growth Strategy & Team Building

  • Develop and execute TikTok growth strategy focused on GMV, not just views

  • Build and manage TikTok-focused team (content, creators, affiliates, live operations)

  • Create scalable processes for content production, creator onboarding, and campaign launches

  • Identify growth opportunities across TikTok Shop, affiliates, KOLs, and Live

2. Affiliate & Creator Program

  • Build and scale TikTok Affiliate Program

  • Recruit, onboard, and manage TikTok creators and affiliates

  • Develop incentive structures and commission strategies

  • Identify high-performing creators and scale partnerships

  • Manage creator campaigns and product seeding

3. KOL & Campaign Management

  • Plan and execute KOL campaigns for product launches and promotions

  • Negotiate collaborations and deliverables

  • Coordinate with internal teams to ensure campaign alignment

  • Track KOL performance and ROI

4. TikTok Live Commerce

  • Develop TikTok Live selling strategy

  • Identify and manage Live hosts / KOLs

  • Plan Live schedules, scripts, selling angles, and promotions

  • Optimize Live performance for conversion and GMV

5. TikTok Shop Growth & Performance

Drive sales growth through TikTok Shop

Work closely with e-commerce and performance teams

Analyze GMV, CTR, CVR, affiliate performance, and ROI

Optimize strategy based on data

6. Analytics & Reporting

  • Monitor growth metrics (GMV, conversion rate, affiliate revenue, Live performance)

  • Provide weekly reports with insights and action plans

  • Stay updated on TikTok algorithm, Shop features, and Live trends

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related fields

  • 2–5 years of experience in TikTok marketing and affiliate programs

  • Proven experience scaling TikTok Shop or social commerce revenue

  • Experience managing creators, KOLs, or affiliate programs

  • Strong understanding of TikTok Live selling

  • Data-driven with strong analytical skills

  • Leadership ability to build and manage a team

  • Fast-moving, proactive, and results-oriented

Join Us